WORLD-CLASS RIDERS AND GREAT MUSIC: THE LONGINES EQUESTRIAN MASTERS TOUR

Bringing together the world's best equestrian riders and live music performances across four continents: that is the brief Longines entrusted to Shadow to Live, year after year.

The Longines Equestrian Masters Tour is one of the most prestigious equestrian events in the world. Paris, New York, Hong Kong, Lausanne: each city hosts an international show jumping competition in front of a demanding audience, combining equestrian sports enthusiasts with corporate and cultural personalities. Longines, a historic partner of the event, wanted to enhance the spectator experience by integrating live music performances strong enough to hold the stage in these unique arena environments.

It was the long-standing relationship of trust built with Shadow to Live that led Longines to award them this mandate. The challenge was real: finding artists capable of captivating an international and multicultural audience, adapting to radically different stage configurations from one city to the next, and representing a certain vision of European creativity in markets as demanding as New York or Hong Kong.

Shadow to Live selected and negotiated agreements for several artists from its roster, including Alice on the Roof, Henri PFR and Mustii, deployed across the different editions. Three Belgian artists, each in a distinct register, able to meet the expectations of a premium international event without compromising their artistic identity.

The result: a multi-year partnership renewed at each edition, with performances praised in arenas not typically open to the Belgian music scene. For these artists, performing in front of these audiences on these stages also represented significant international exposure, far from their usual circuits.

Shadow to Live handled all artistic coordination, from selection to contract negotiation, ensuring each artist's positioning remained consistent with the Longines premium universe.