ALICE ON THE ROOF « MALADE » TOUR

Shadow to Live, the agent and tour producer of Alice on The Roof, came up with a groundbreaking concept to promote her new single "Malade". They called it the "Tournée de Malade" (Crazy Tour) and it consisted of 5 concerts in 5 days in 5 different and unexpected locations. The first concert was held in an underwater bubble at a depth of nearly 10 meters, the second one was on a moving tram, the third one was on a boat, the fourth one was in the living room of her grandparents' house, and the last one was on an ice rink.

Shadow to Live created the marketing concept, negotiated deals with the media to promote the tour, and organized the logistics of the concerts. The result was an overwhelming success, with every concert being sold out as soon as tickets went on sale. Alice on The Roof was thrilled with the success of the "Tournée de Malade" and felt that it was a unique and innovative way to promote her new single.

Thanks to Shadow to Live's creativity and dedication, the "Tournée de Malade" was a huge hit and created a buzz in the media and among Alice on The Roof's fans. It was a testament to Shadow to Live's ability to think outside the box and come up with innovative solutions to promote their artists.