FUNKY FOOL ON WHEELS
- 1 DJ
- 1 bike
- 6 hours DJ-set
FUNKY FOOL ON WHEELS
Transforming urban mobility with the power of music: Shadow to Live's bike-DJ collaboration with DOTT for Car-Free Day in Brussels.
Shadow to Live was challenged by DOTT, an electric scooter and bike-sharing service provider, to find an original way to promote their services during the Car-Free Day in Brussels.
Our team came up with a creative marketing concept to create a custom "bike-DJ" in DOTT's signature colors, allowing DJ Funky Fool to transform several iconic locations in the city into vibrant dance floors.
We took care of the design and construction of the "bike-DJ" and supported DOTT in executing this unique marketing concept, resulting in significant media coverage, including TV and radio interviews and features in the press.
Our team took charge of the entire design and construction process of the "bike-DJ" and provided support to DOTT in executing this unique marketing concept, which received significant media coverage, including features in the press and interviews on TV and radio.
We were grateful for the opportunity to work with DOTT, and we are thrilled that our collaboration contributed to the success of this innovative marketing initiative.
It was tough for my legs but I loved making the people dance in the streets
Funky Fool
