ING NIGHT: WHEN ING GIVES ITS CLIENTS A PRIVATE FESTIVAL
Shadow to Live conceived and produced ING Night end-to-end: a private festival at ING Arena Brussels, designed to reward ING clients with a lineup built for the whole of Belgium.
The job of a booking agent is easy to describe, hard to do well. On one side, artists who want to perform on the stages that matter. On the other, organisers looking for the talent that will turn their event into something people still talk about. Our role is to bring those two ambitions together, at the right place, at the right time.
Shadow to Live works with concert venues, festivals, cultural centres, event agencies and corporations. The format doesn't matter: an outdoor festival of 60,000 people, a private concert for 200 guests, a corporate event in an extraordinary space. What changes with us is the ability to imagine configurations no one else would have proposed. Alice on the Roof performing 10 metres underwater. Henri PFR live at 102 metres above ground, on top of the Atomium, watched by over 2 million people online. These projects didn't start with a brief. They started with a shared conviction about what a stage can be.
For an artist, working with Shadow to Live means accessing a network built over more than 15 years across the Belgian, French and international markets. Not just finding dates: building a career trajectory, one performance at a time, choosing the right stages that grow the artist as much as they deliver for the client.
For an organiser, it means a partner who knows the artists, their teams and the realities on the ground. No unnecessary intermediary, no unverifiable promises. A direct relationship, and the result you came for.