BELGIUM NATIONAL DAY CONCERT 2022
- 60,000 attendees
- Live broadcasted on 5 national TV
- 20 Belgian artists
BELGIUM NATIONAL DAY CONCERT 2022
Expertly organized and produced the Belgian national holiday concert event for 60,000 attendees, broadcasted live on 5 national television channels.
Bringing together 20 of Belgium's most relevant artists on a single stage, live on 5 national TV channels, in front of 60,000 people at the Cinquantenaire Park. That was the scale of the challenge behind the 2022 National Day Concert: Happy Belgium.
Commissioned by the Prime Minister's Chancellery through a competitive tender, Shadow to Live took full ownership of the artistic production: artist selection and contracting, full technical direction of stage, sound, lighting, camera setup, rundown writing and presenter scripts, dressing room management. End-to-end artistic command, from casting to final note.
The complexity was real. Producing a national-scale concert on a site with no precedent for this format meant solving every technical unknown from scratch, within a production window of just a few weeks. On top of that, the Royal Family's attendance required an enhanced security protocol embedded into the artistic flow. On the broadcast side, RTL-TVI and La Une aired the same live event simultaneously for the first time in their history, with international coverage via TV5 Monde reaching millions of viewers worldwide.
Shadow to Live curated a line-up that reflected Belgium in full: Alice on the Roof, Coely, Typh Barrow, Niels Destadsbader, Salvatore Adamo, Netsky, Laura Tesoro, Charles, Ruben Block, Jérémie Makiese, Noémie Wolfs, Delta, Pommelien Thijs, Yong Yello, Mentissa, Berre, Doowy, Grace and L'Or du Commun. Twenty artists, three languages, every generation. The night closed with an Henri PFR DJ set accompanying the traditional fireworks display. Six cameras, including a purpose-installed crane, captured the full show live, alongside integrated TV interview segments.
60,000 people attended at the Cinquantenaire. Prime time broadcasts on La Une, RTL-TVI, Eén, VTM and Play4, plus international reach through TV5 Monde, confirmed the scale of what had been built in a matter of weeks.
From artist selection to final set, Shadow to Live designed the artistic backbone of a national moment. Not to answer a brief, but to create something the country would remember.
"Seeing this many Belgian artists on one stage, representing every community, every style, every generation. That was something rare. Belgium at its best."
A spectator, Cinquantenaire Park, July 21st 2022
