This concert on top of the Atomium was impossible. We did it anyway.
- > 2 millions Views
- 14 cameras
- Livestream + TV Broadcast
- 102 meters from the ground
This concert on top of the Atomium was impossible. We did it anyway.
Henri PFR above the Atomium: how Shadow to Live turned a management vision into a world premiere at 102 meters.
July 2021. Belgium is about to celebrate its National Day in near silence. Streets are empty, gatherings banned, a pandemic has frozen everything. Shadow to Live sees an opportunity no one else has spotted yet.
Henri PFR, an artist managed by Shadow to Live, has just broken into the DJ Mag top 100, the most prestigious ranking in the global DJ world. The timing is right for something bold. The idea takes shape internally: stage the first ever live concert above the Atomium's uppermost sphere, at 102 meters, broadcast live on national television. A moment designed to project Henri PFR's name far beyond Belgian borders. Shadow to Live approaches the City of Brussels and the Atomium management, convinces both, and secures the sponsors to make it financially viable. From concept to financing, everything originates with Shadow to Live.
No artist had ever performed above the Atomium's uppermost sphere. The structure was never designed for live music production. Installing a full professional DJ setup at 102 meters, ensuring absolute safety for the artist and crew, coordinating a simultaneous live broadcast across 5 national television channels, navigating strict Covid-19 protocols and convincing authorities this was technically possible: each of these challenges alone could have killed the project. Together, they defined it.
Shadow to Live mobilised over 50 people across weeks of intensive preparation. On the technical side: 14 cameras deployed, including 2 drones and 1 helicopter operating simultaneously, a first on any Brussels shoot, 6,000 meters of cables routed to the top of the structure, 250 kilos of explosives for a pyrotechnic finale. Those fireworks were the only ones legally authorised in Belgium in 2021, in the middle of a pandemic: an exceptional permit obtained after sustained negotiations with the authorities. On the logistics side: close coordination with the City of Brussels, the Atomium management and health authorities to maintain a fully secured perimeter with zero public gatherings around the monument. On the creative side: a staging concept built as much for the television screen as for live impact, with a dramatic arc engineered minute by minute through to the final explosion.
The show aired live on Belgium's main national channels and across social media, accumulating over 2 million views. International press picked it up. Henri PFR gave his city a night it will not forget, at the precise moment his career was crossing a global threshold. A world premiere that delivered on every level.
Shadow to Live conceived, financed, managed and produced this event in full: from the original creative idea to the live technical execution, in partnership with the City of Brussels and Visit Brussels. This is what we do: we don't respond to briefs, we create moments that change careers.
It's a world premiere that we are really proud of.
Julie Almau Gonzalez, Director Atomium
« Shadow to Live didn't just book me a show. They built a moment that changed the trajectory of my career. »
Henri PFR, Artist